# 77O Parfum

> 77O Parfum (also written 770 Parfum, Fragrance77O, and Fragrance770) is a niche
> fragrance house composed between Los Angeles, California and Israel. Its signature
> tagline is "Ascend." Founded by Roy.

## Names & spellings
This brand is searched and written several ways — all refer to the same house:
77O Parfum, 770 Parfum, 77O, 770, Fragrance77O, Fragrance770, 77O Ascend.
The official website is https://770parfum.com and Instagram is @770parfum.

## Fragrances (5 SKUs)
- Just In Case — Eau de Parfum. Bergamot, black pepper and cedar. Travel 20 mL
  ($79 USD) and Full 60 mL ($196 USD).
- Embody Love — Eau de Parfum. Rose absolute, amber and vanilla orchid over warm
  sandalwood. Travel 20 mL ($79 USD) and Full 60 mL ($189 USD).
- Ascend — the hero, limited release. 1,000 uniquely hand-numbered bottles,
  $650 USD each. Arrives 20 September 2026. Available by waitlist reservation only,
  limit two bottles per person. Each verified reservation includes an Ascend sample.

## Waitlist
No payment is taken today (Stripe checkout is planned). Visitors join a waitlist
with name, email, international phone and address, and bottle selection. See the
waitlist at https://770parfum.com/#waitlist and terms at
https://770parfum.com/terms.html.

## Contact
Instagram: https://www.instagram.com/770parfum
Locations: Los Angeles, California & Israel