77O
77O Parfum campaign — Los Angeles & Israel

Los Angeles  ·  Israel

77O

Ascend

P A R F U M

A study in restraint — and one rare release.

Made slowly. Worn closely.

The House

Composed between two coastlines — the dry light of Los Angeles and the old stone of Israel. 77O is a small house making scent the way it should be made: slowly, and in small numbers.

Every bottle is mixed by hand and finished in matte black with a single gold line — nothing more. What goes inside is the whole statement. We release only what we would wear ourselves, and only as much as we can make well.

— Roy, Founder

The Collection

Just In Case. Embody Love. Ascend.

Just In Case by 77O Parfum
01

Just In Case

Eau de Parfum

Bergamot, black pepper and a whisper of cedar. The one you keep close for the moment you did not plan for.

$196.00
Embody Love by 77O Parfum
02

Embody Love

Eau de Parfum

Rose absolute, amber and vanilla orchid over warm sandalwood. Worn close to the skin, it lingers.

$189.00
Ascend by 77O Parfum
03

Limited Release · Numbered

Ascend

Extrait · The Origin Note

The house in full. 1,000 bottles, each hand-numbered. By waitlist reservation only.

  • 1,000 numbered$650.00
Discover Ascend

Ascend

A limited release of
1,000 numbered bottles.

Arriving September 20, 2026. Each bottle is uniquely numbered and reserved through the waitlist alone. A limit of two bottles per person. Only reservations claimed now are eligible.

1,000Numbered bottles
2Maximum per person
$650Per bottle

Every verified waitlist reservation includes a sample of Ascend, delivered ahead of release.

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Reserve on the waitlist

Waitlist

Reserve your place.

No payment is taken today. We hold your place and will contact you to confirm and complete your reservation before release. International clientele welcome.

Held for the few

How many bottles? (limit 2 per person)

Questions

Good to know.

77O Parfum — also written 770 Parfum, Fragrance77O and Fragrance770 — is a niche fragrance house composed between Los Angeles and Israel. Its everyday fragrances are Just In Case and Embody Love (each in Travel and Full sizes), alongside the limited release, Ascend.

Just In Case and Embody Love each come in two sizes. Travel (20 mL) is $79.00 for either. Full (60 mL) is $196.00 for Just In Case and $189.00 for Embody Love. Ascend, the limited numbered release, is $650.00. All prices are in US dollars.

Ascend is a limited release of 1,000 uniquely hand-numbered bottles, arriving 20 September 2026. It is available by waitlist reservation only, with a limit of two bottles per person. Every verified reservation includes a sample of Ascend.

Join the waitlist above — no payment is taken today. We hold your place and contact you to confirm before release. International clientele are welcome.

Los Angeles, California and Israel. Follow @770parfum on Instagram for updates and release news.